Digital Atlanta - From the Boardroom to the Blogger: The Real Revenue of Social Business

Join Virginia Miracle, Robyn Cobb and Brian Smith from Ogilvy's 360° Digital Influence team as they discuss the importance of social business. Social Media is no longer the shiny new object; it has become more of an expected medium over time. Think about it, how often do you look for a company’s Facebook page before even visiting their website? As organizations begin to embrace the social sphere as a critical medium to connect with their constituents, the organizations that will rise above the noise will be the ones who not only evolve their communications but their enterprise as well. Join us to learn how your organization can realize the business value of social media and transform your enterprise.

We will discuss:

• Are you ready to adopt the social business model?
• How do you evolve your company? You are on Facebook and Twitter, now what?
• How can social media strengthen your organization?
• How do you gain efficiencies by adopting the social business model?
• What are the companies who have truly embraced social business?
• How do you get the most business value from your social media so you can utilize your social brand architecture?
• What are the top priorities for success as a social business?